Zodiaque (Visual Identity & Print)

Project & Objective

Anatalis, Europe's leading distributor of paper, packaging solutions and visual communication products for professionals.

This project is a self initiated to participate in the Conqueror Design Contest 2011 for Anatalis. 

The objective is to promote a new range of paper collection with a twist in creativity with various art execution to build a theme that suits the new paper collection range as suggested in the contest brief.

Outcome & Skills

My Design Concept & Execution has been selected & featured for the Conqueror Design Contest 2011 by Anatalis as 2nd runner up for participation.

The Concept & Idea is inspired by a combination of modern & traditional (old & new) outlook. I did this by combining the 12 types zodiac signs in Astrology, by selecting 12 types of paper samples available in the collections at Antalis. Hence to promote a new range of paper collection through the 12 types of zodiacs signs in Astrology.

The proposed theme visuals, icons & logo branding has been applied to various print materials, such as promotional posters & paper sample catalogues.

Design Tools: Adobe Illustrator & Indesign.