Western Union App Re-design (UI/UX Design & Research)

Research Analysis & Objective

- Design Challenges - Identify User needs, feedback and comments from Play store/App store

- Requirement gathering, what is the current WU app strength and weaknesses, is there any gaps in their offerings and strategy?

- Understand current Stakeholder expectation, external market landscape and learn from their real world behaviour/interaction with app

- Understand business goals and stakeholder needs

Objective

- Optimize services & increase user engagement & conversions

- Synthesize research finding into design insights for the app redesign

- Increase memorability of WU App

- Design User Flow

- Create One-Stop App, covers all aspects of user feedbacks and clearly supports what services users would like to see and access when using the app for remittance. 

- 24/7 customer support for peace of mind to end users

User Research, Target Audience & Demographics

- Blue-Collar Workers, Expatriates, SME's, Consumers Remitting foreign currency, Consumers receiving money.

Challenges/Issues

- Low downloads and rating on Appstore

- Users complain of less functionality and services offered

- Current WU App, doesn't support mobile money transfer overseas

- Less Services offered on mobile 

Competitor Analysis

 - Top 3 Competitors in the current market according to a case study [DataFox. (2017). Top 5 Western Union competitors in the financial services Industry. Available at: https://datafox.com/competitors/western-union]

Redesign Proposal

- Restructured site-map and Information architecture

- Organize, Support Usability and User Flow

- Easy Navigation and presentable elements

Prototype

- Low to High Fidelity Wire frame and Prototype

User Testing & Expected Outcome

- Higher Downloads

- Better Rating

- Revenue Generation

- Conversions  

Design Tools: Sketch, Adobe Photoshop, Illustrator & Marvel

*This is strictly an independent self-initiated redesign project, not meant to plagiarize or claim ownership.