SingPost Annual Report (Page layout & Copywriting)

Singapore Post (SingPost) Annual Report 2015/16 Financial Report Proposal. The concept was to show SingPost will be adopting more Technology in their services going forward.

Client:

SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and the Asia Pacific, with operations in 15 countries.

Project & Target Audience

The brief by the client, SingPost advised to provide a Creative Solutions & to Design their yearly Annual Report 2014/2015. Targeting their Stakeholders looking to invest in their Industry for Business Acquisitions & Ventures. 

The concept was to show SingPost has adopted a more Technological approach in their services & going forward & introducing Digitalisation through Technologies. Hence "Transform, Evolve & Change". 

Outcome

Upon understanding the client requirements, I was working closely with the Creative Director to create & conceptualise a Proposal for Singpost Annual Report 2015/2016.

Skills:

This project demonstrates my ability to conceptualise & copywriting Themes & to execute my idea in form of presenting a creative proposal, including my Page Layout Skills, Image processing Techniques & use of Typography.

Design Tools: Adobe Photoshop & Indesign.