QAF Annual Report (Print & Publication)

Client:

QAF Limited, a leading multi-industry food company with core businesses in Bakery, Primary Production & Trading and Logistics. Also well known for their Gardenia speciality bread locally.

Project & Target Audience

With a growing & strategic network of Operations & Alliances across the Asia-Pacific region including Singapore, Malaysia, the Philippines, Australia & China.

The Clients brief was to receive a Creative Solutions for their yearly Annual Report 2014/2015. Targeting their Stakeholders looking to invest in the F&B Industry for Business Ventures in the Asia-Pacific region.

The concept was to introduce value in the form of quality for consumers & stakeholders. Hence the idea "Creating Value" developed. 

Outcome

After understanding the client requirements, I was working closely with the Creative Director & Project Manager to deliver a successful Annual Report 2014/2015 Publication from Start to Finish. 

From conceptualising theme "Creating Value" to managing client's requirement on signing off for Print Production (liaising with print vendors) and delivering 10,000 Reports consisting of 100 pages.

Skills:

In this project I have demonstrated my Page Layout Skills, Content Structure (Information Architecture), Image processing Techniques, use of Strong Colours & Typography. Also I have showcased leadership & project management skills.

Design Tools: Adobe Photoshop, Indesign & MS word.