Manulife Fitness App UI/UX Research & Design

Market Research
According to an article posted by PYMNTS, November 5, 2018 about “Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech Globally”
(Article Source: https://www.pymnts.com/healthcare/2018/insurance-firms-wearables-fitness-trackers-digital-technology/)

“Digital technology and the data that consumers are willing to provide are giving insurance agents a closer look at the day-to-day habits of individuals, with premiums and policies ideally being adjusted to better reflect risks. Among the most promising areas for this new world of insurance is wearables and fitness trackers, a point brought home in Fitbit’s most recent earnings, along with other developments.”

Research Analysis & Objective
Hence with the growing popularity of smartwatches, Apple Watch still drives the wearables market, with usage of Fitbit in the digital technology & the data that consumers are willing to provide on their day-to-day habits of individuals.

Concept & Idea
ManulifeMOVE app is a fitness tracker build to motivate people to lead an active lifestyle hence my concept & idea is to include relevant features/elements related to healthy eating & living (e.g sports, fitness, nearest fitness events/locations). Also to introduce features of various blog articles related a health & lifestyle including fitness & wellness to enhance the existing ManulifeMOVE app.

UX/UI Research & Design
You may find detailed research compilation in the link below:
Manulife App (UI/UX Research & Design)

UI Design Prototype:
Manulife App UI Prototype

Design Tools: Sketch, Adobe Photoshop, Illustrator & Marvel

*This is strictly an independent self-initiated redesign project, not meant to plagiarize or claim ownership.