Mandarin Gallery (UI Design & Visual Identity)

Client

Mandarin Gallery, a gem in the heart of Singapore's shopping belt at Orchard Road, it is home to some of the biggest international brands globally.

Project & Target Audience

Clients brief was to create a effective marketing campaign that consist of Re-branding of their visual identity keeping the oriental essence/presence. Their aim is to target the young and affluent customers.

Objective

The objective of this campaign is to Increase customers interactions digitally & to bring in more customers to receive an enjoyable shopping experience online & In-sore.

Outcome & Skills

Theme & Style is a mixture of modern & oriental combination aesthetics overall. Strong use of imagery and calligraphy brush strokes to enhance the oriental look & feel. 

The proposed visual branding has been applied to various application such as, Mobile interface Design, Website, Advertising Posters & Product Catalogues.

Design Tools: Sketch, Adobe Photoshop & Illustrator