Indie Fashion (Web & Print Design)

Proposal for Fashion Event, Merchandise Design and Webdesign

Project & Objective

The objective is to create an Event Campaign for existing fashion brand H&M based on an intensive market research + proposing a creative campaign based on case study.

Outcome & Skills

The idea proposed is to build a Event Campaign through an in-depth Research & Analysis of existing fashion brand's Target Audience Study, Competitor Analysis, Market Propositions Research & Brand Analysis/development.

My concept & execution is inspired by H&M's contemporary and edgy aesthetic outlook. I have explored the use of typography & Imagery to create a consistent style which has been applied to various materials (Event Website, Catalogues/Brochures, Invitations & Merchandises).

Design Tools: Adobe Photoshop, Flash, HTML Dreamweaver & Indesign.

*This is strictly an independent self-initiated redesign project, not meant to plagiarize or claim ownership.