Botanicaire (UX Product Research)

Product:

Botanicaire is a leading-edge air purifier that integrates Mother Nature's intrinsic power, advanced technology for your homes, offices and living spaces. The product specialises in plants & microbe to remove contaminants in the living environment.

Project & Objective

To provide creative solutions based on Data Research Analysis, about User Experience, Product Functionality & Competitors Analysis.

Research

Through this project I had the opportunity to understand user's needs and requirement, challenges in order to create an effective Advertising Campaign that enables/advocate users to switch to Botanicair that purifies air in the surrounding naturally rather then the use of harmful room-freshener.

Outcome & Skills

In this Advertising Campaign, I have used my User Experience knowledge to understand & survey Targeted Audience to receive insights on a more Human-Centere Approach on the reasons for using harmful room fresheners to remove odour in the living environment.

I have consolidated all the research study in a report to describe my ideology and thinking process while planning this advertising campaign.

The skills demonstrated are the ability to validate through brainstorming & discussions in order to gather user research findings, copywriting for advertising campaign, providing information architecture of content in product catalogue. 

Also my ability to provide a creative solution based on User Experience Research.  Maintaining a consistent visual identity &  stylisation throughout campaign.

Research Tools: Survey monkey, MS Word & Powerpoint.

Design Tools: Adobe Photoshop & Illustrator, Indesign