Body Shop (Product Packaging)

Client:

The Body Shop is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products.

Project & Taget Audience:

As the tittle suggests, its a packaging design for a existing product at BodyShop. Objective is to Re-design a packaging after analysing and keeping in mind the company's Brand, Visual Style, Target Audience & Background. 

The Body Shop main target audience is 20-55 year old women, also according to my research The Body Shop products are animal cruelty free and only use 100% natural ingredients.  They are always trying to use recycled materials for product packaging that is 100% recyclable.

Outcome:

Getting an understanding of the product and the users's  characteristics and needs, I brainstormed & gathered research about the Brand & to explore their Style & Visual Identity.

After which I also applied and designed the product using recycled materials for product packaging that is 100% recyclable.

Skills:

Applying an Eco-friendly approach to my design has allowed me to think in a sustainable way. That not only deals with Design Aesthetics but also selecting the Materials in terms of Manufacturing cost for Large Scale Production. 

Ability to think in diverse spectrum from conceptual to producing packaging high-level mock-ups. Hence the ability to also do product photography in a studio setting.

Design Tools: Adobe Photoshop & Illustrator

*This is strictly an independent self-initiated redesign project, not meant to plagiarize or claim ownership.